EPIC (End Poverty Innovation Challenge) Finalist in 2019, The Period Pride Campaign, is a company founded to challenge the negative social impacts of period poverty for those at the bottom of the pyramid. The Period Pride Campaign was founded by two women; Trine Angeline Sig, from Denmark, and Thelma Musanhu, from Chinhoyi, Zimbabwe. Rooted in accountability and transparency, Period Pride’s mission is to eradicate period poverty and create a world where young girls do not have to miss school because of their period. They work to educate and raise awareness around lack of resources for proper menstrual hygiene.
Women in developing countries cannot afford sanitary products and are forced to use alternative materials that put them at risk of infections and infertility. Anything from toilet paper, to newspaper, to cow dung. In fact, one in ten girls are forced to miss school because they are unable to find the correct menstrual hygiene products. If they are not missing school, they are bleeding onto their uniforms during class.
The Period Pride Campaign supplies these young girls with SafePad™, a reusable sanitary pad designed to provide a safe and infection free solution. SafePad™ was created by a Danish company in 2016 and is an innovative sanitary solution to provide menstrual products to young girls. Along with SafePad™, Period Pride Campaign works to provide knowledge, education raising more awareness of menstrual health. While much information can be found online, that information is not always accessible. That is why the Period Pride Campaign supplies girls with the booklet "my first period" by Real Relief to educate them.
Trine Angeline Sig and Thelma Musanhu have made great changes globally and locally. They have been able to keep more girls in school and given them a space to speak up about their experiences. One of the girls they have helped says;
“My period is my beauty. The very essence of being a woman. My stain, my blood, is not a shame, but just a reminder that I have to get help and stop the bleeding. You and you can join us and have a voice. Today I break the silence. My period is my pride.”
The Period Pride Campaign has changed the lives of these young women by continuing to eliminate poor menstrual hygiene practices and keep girls in school.